Street banners are a special field. It is distinguished by high speed of the viewer and tough competition for the viewer’s attention. Here, one has to stand out on the macro level, using as much volume as possible. The bigger the main idea can be shown, the better.

A large area of one colour is more preferrable than small details that can vanish in isolation. And it would be great, if it also conveyed the right idea.

The slogan (A sea of clean air) is also by me, and I consider it quite a fresh idea.