Creation of an exhibition stand is an extended print design task, because essentially it belongs to the realm of interior design. I consider that the main problem in creation of a stand is the problem of comfort of visitors in the interior of the exhibition and pschycological openness of the stand toward them.

A creative design solution can be striking, but can alienate by being unclear and poorly related with the goods. My approach to this banner was to demonstrate friendliness and bring the product to the foreground. The means for this were quality specially made photos, stimulating colours and clear typrography. This concept completely conforms with the business style of SMP.