This ad can serve as a good illustration of conceptual approach to design. This is an expensive model, therefore, it is placed on the noble black background. The major distinguishing feature – Russian menu – is put in the centre of attention. The title of the ad – «Projectors by Mitsubishi» – directly names the advertised item, which is located in the middle of the page with minor decoration added.

Model line at the bottom of the page supports the composition and offers additional information. The ad looks quite convincing in the format of a glossy newspaper.