Mirex Company is a Russian manufacturer of blank computer media. In 2003 it started to produce DVD-R discs. It was required that the packaging of the new disc looked similar to products of other companies but yet stood out in a positive way.

After a study of competitor products, I decided that realistic photos was something very rarely used in design of these products; normally, blank media has abstract decoration. Finally, the laser recording related main image in combination with modern typography makes the cover conduct the feeling of quality and reliability.