Trendy clothing trademarks in this collection combine abstract concepts with showy appearance. Each brand conveys a certain message, which is presented in a symbolic form.

The general idea is that each trademark is based on a particular positive idea (balance, activity, shelter, individuality, etc.). The essence of this idea is represented by a concise graphic symbol. Such graphic symbols can be later used separately from the key word, if their meaning is already linked to a particular brand in minds of customers.